In a bid to bring the latest updates from sportsmen and celebrities the ‘ALLSTARS’ has been introduced. This new platform targets to draw together celebrated person from different walk of life and share their day-to-day experiences with their fans.
Educate the fan base how their idols got to where they are now, how much work and effort they put in and the secret to their success. Celebrities comes in all forms and shapes, be it a Cricketer, an Actor or Actress, an Entrepreneur, University Lecturer, Life coach, a Leader, an Inventor. We can find celebrities in all these categories and we aim make their stories shine, share their experiences, and show their fans a glimpse of their day-to-day life activities, and also to drive home to the public that you don’t have to necessary to be an Actor to be a Celebrity.
ALLSTARS will strive to add value to their subscribers, bringing life lessons, a success story and an idol they can follow in the truest possible way. This is not merely a solution to share a message, wallpaper and / or a song but to bring to light the sweet taste of success through years of bitter hard work and commitment.
We are also ambitious to show Sportsmen and Celebrities who represent their fields of expertise, that not only the persons closest to them appreciate their hard work, but also they are have become mentors to their those persons (followers).
Signing up Celebrities
Some key sporting figures in the caliber Sanath Jauasuriya, Ajantha Mendis, Fazil Marija, Upul Tharanga, Dhammika Prasad, Chamari Atapattu have already signed up to this and few other Sri Lanka National Cricketers, National Ladies Cricketers and Rugby Players have already agreed to the terms and conditions and contracts have been handed over for signing by them. We aim to have at least 15 of our top Cricketers signed up before the commencement of the New Zealand tour of Sri Lanka in 2014/15 seasons. In addition several Movie stars and musicians are also in the pipeline to sign up with “ALLSTARS” before the end of December 2014. This will then move on to Entrepreneurs, Business Industry Leaders, and Inventors in the near future.
“ALLSTARS” next key stake holder is the telecommunications service providers. Two major network service providers (Dialog Axiata and Mobitel) have already accepted the concepts for this project. Our aim is to have the rest 3 service providers on our solution so that the general public who uses any network can actually benefit from the value addition we bring through our solution. The key benefactors as Technology partners for “ALLSTARS” are Textware Private Ltd and Aventure Technologies Private Ltd. Whereas Textware will be providing the Platform and Aventure will be the inbound marketing strategist covering all digital based marketing for “ALLSTARS”.
