Dialog Axiata PLC has stepped in as the principal sponsor of the Sri Lanka cricket team as they battle for regional supremacy versus India, Pakistan, Bangladesh and Afghanistan at the Asia Cup 2014, currently under way in Bangladesh.
The tournament got underway on Tuesday, 25th February at the Fatullah in Dhaka, Bangladesh, with Sri Lanka taking on Pakistan in the opening match.
Dialog Axiata PLC is a long standing partner of Sri Lanka Cricket, first sponsoring the national team in 2009. The company is also the official sponsor of the national men’s and women’s cricket teams since June 2013, supporting all forms of the game played at home. The Asia Cup is the first international tournament where the national team is supported by Dialog, since the agreement signed in June last year.
“As one of Sri Lanka’s top corporate entities, Dialog shares the pride and passion of the nation through its partnership with Sri Lanka Cricket. We are privileged to have shared in the excellence of the team both on and off the field here at home, and it brings us immense pleasure to empower the national team in their Asia Cup campaign and the quest for continued success in the international arena,” Amali Nanayakkara, Group Chief Marketing Officer of Dialog Axiata PLC said.
