Lava International Ltd., the leading Indian smartphone brand with a significant presence in Sri Lanka is confirmed as the Inbound Sponsor of the Sri Lankan Cricket Team.
This partnership is in line with Lava’s commitment to celebrate the sport and connect the cricket aficionados across the globe with the spirit of the game. Lava is the official sponsor of the Sri Lankan jersey in the upcoming Sri Lanka vs India T20 and ODI series.
At the unveiling event, Mr. Gerald Vanderwall, Managing Director – Universal Business Solutions and Official Distributor of Lava Mobiles in Sri Lanka handed over the jersey to the Sri Lankan captain Charith Asalanka.
“Cricket is a celebrated sport across the globe but in South Asian countries it is a religion. At Lava we have a strong focus on engaging our audiences with experiences that educates, empowers and entertains them. This association is in line with our consumer-first strategy to edge a stronger connect with the consumers, embrace their enthusiasm and love for the sport from the region as we bolster our presence in the Sri Lankan markets.’’– Rahul Birendra Singh, General Manager – International Business, Lava International ltd.
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As the third largest feature phone player globally, Lava International has consistently championed the cause of playing sports watching accessible to the masses through affordable phones. The upcoming sponsorship aligns with this vision, celebrating the spirit of cricket and driving positivity and enthusiasm among fans across the globe.
The Sri Lankan team will be seen wearing this jersey in all their official matches, T20 and ODI starting 27th July 2024. With this partnership, Lava aims to celebrate the spirit of game, transcending all barriers to build a stronger connect with the young audiences globally. This alliance marks a significant milestone, for both Sri Lankan team and Lava smartphones.
Lava has continuously demonstrated a commitment to revolutionising the smartphone landscape with its technology and dedication to quality. Lava Mobiles has been at the forefront of delivering cutting-edge smartphones to its customers, offering a diverse range of affordable and innovative products in more than 20 countries.
Lava International Limited, headquartered in Noida, Uttar Pradesh, is a leading Indian mobile handset and technology solutions company, founded in 2009. With a presence in 26 countries globally, LAVA envisions to empower consumers with world class ‘Made-in India’ technology products. The company’s manufacturing facility based in Noida is equipped to produce 42.52 million handsets per annum. LAVA’s commitment to innovation is reflected in its two state-of-the-art research and development centres, housing dedicated teams in software and hardware design.
Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. Lava has been recognised as the Fastest Growing Smartphone Brand 2023 in the 40k – 80k segment as per the recent Counterpoint data.
