Sri Lanka Cricket has awarded the tender for the Automation of Ticketing and related Services to BookMyShow.com, starting from the Sri Lanka vs Australia Test series.
Book My Show is India’s ‘biggest online movie, sports and events ticketing brand’ and is the ticketing partner of BCCI, the ICC World T20 (2014, 2016), the IPL, the Indian Super League and F1 India amongst other partners.
With this move, Sri Lanka Cricket also plans to completely eradicate the illegal black-market ticket mafia, “It is now completely impossible to forge fake tickets and enter the matches. The best thing would be to buy a ticket and go watch the matches. With this barcoded ticketing system, a seat for each person is guaranteed.” Sri Lanka Cricket President, Thilanga Sumathipala said at a media briefing held on Thursday afternoon.
Photo Album – Sri Lanka Cricket join hands with BookMyShow.com – Press Briefing
Sri Lanka Cricket also plans to increase the ticket sales for the Test matches with this new concept. “We did a research on Sri Lanka Cricket’s ticket sales for the last 10 years and realized it’s about 40,000 ticket sales for a 3-match Test series but in the next 4 to 5 years, we want to increase it to 100,000 ticket sales.” Sumathipala further stated.
SLC plans to implement this system during the next 200 playing days in the next 4 to 5 years. The fans will be able to purchase tickets for the upcoming series online from 23rd July and all around Sri Lanka, there will be 25 outlets in place.
Under the contract, Book My Show will manage the automation of,
• Ticketing systems design and specification
• Multi-technology ticketing systems
• Collection of Customer Data and Usage of data or Fan Management
• Technology Support
• Designing of Venue Layout
• Manifest Creation
• Offer Building and Promotion
• Implementation of embedded ticketing software, POS for outlet and Box Office
• Front-office and Back-office ticketing systems design, development and operation
• Ticketing system tests and certification
• Ticketing account system
• Sales system for Cricket venue through one POS and system
• Commissions, Discount and Promo Code configuration
• Electronic ticketing
• Multi-channel support: web, mobile, counter
• Distribution of Tickets through Box Office
• Online Ticket Exchange
• Home delivery of Tickets
• Managed Gate entries Ticket Validation for all the venues
• Managed Ushering
• Providing Information to Cricket Fans at the venue and Box Office
• Online Accreditation Module for Media , Board, and Vendors
• Banding Machine for the Hospitality areas
Sri Lanka Cricket believes that this augmentation will assist in bringing about a positive change to the accountability and transparency in the areas of ticketing and related services, taking Sri Lanka Cricket onto the global platform in technology based services.
